How to Get More Clients Using Google Business Profile (Even If Nobody Knows You Yet)
You don’t need 100k followers to get new clients. You need to show up where people are actually searching, and in 2025 that still means Google.
And I’m not talking about paid ads.
If you’re running a business in St. Louis, Kansas City, Atlanta, Philly, or a town nobody’s ever heard of, Google Business Profile (formerly Google My Business) is one of the most slept-on tools you could be using to grow your visibility without begging for attention on social media.
So What Exactly Is Google Business Profile?
If you’ve ever searched:
“mobile notary near me”
“natural hair stylist St. Louis”
“affordable photographers in Houston”
“credit repair business near me”
“tax services open now”
Then you’ve already seen Google Business Profiles in action.
It’s that box that pops up on the side or top of your screen with someone’s business name, hours, services, reviews, location, and photos.
Here’s what most people don’t realize:
You don’t need a storefront to claim one. You just need to run a legit business.
If you’ve been marketing yourself online and still feel like people overlook you, this is the visibility tool that puts your name in front of people who are actively searching for what you do, whether you’re in St. Louis or selling services online from anywhere in the country.
Why It Works (Even If You’re Brand New)
Google Business Profile shows your business to people based on:
Relevance (what you offer)
Distance (if you have a physical or service area)
Prominence (how consistent and active your listing is)
That means:
Local service providers show up when people search in their area
Online-only or home-based businesses can list service areas and still show up
You can rank nationally in specific categories when optimized properly
Google prefers fresh, helpful, specific listings over empty ones that nobody touches.
And that’s where most businesses mess up, they either:
Set it up once and never update it
Choose the wrong category
Leave important fields blank
Post a low-quality logo and call it a day
...then wonder why nobody’s booking them.
Real Ways Google Business Profile Brings You Clients
Let’s break it down by actual behavior, not marketing hype:
1. People Find You on Google Maps
They search “service near me” and your name pops up.
They see your phone number, photos, and reviews.
Boom. You just skipped the algorithm and landed a lead.
2. People Click Your Website Link
That link you added? Yeah, it gets tracked.
Google knows how many people visit you from your profile.
It even tells you what keywords they used to find you.
3. People Read Your Posts
You can post updates just like social media, but these show up on Google.
New products, offers, announcements? Use it.
This is where 95% of business owners fumble, they never post and wonder why no one clicks.
4. People Book, Call, or DM You Instantly
You can link your scheduling site or get direct messages via Google.
Customers don’t have to jump through hoops or scroll your IG stories to find your info.
Businesses That Benefit the Most (But Rarely Use It Right)
If you do any of these, GBP should be one of your main marketing tools:
Hair stylists, braiders, locticians, estheticians
Notaries, tax pros, credit specialists, coaches
Virtual assistants, consultants, web designers
Holistic product brands, candle makers, skincare creators
Mobile services (cleaners, mechanics, pet groomers)
Online or service-based businesses that want local AND national leads
Even if you're not tied to one city, you can set a service area or list nationally in your description.
Not Local? Here's How to Still Win
If you’re based in one state but work with clients nationwide, here’s how to make GBP work for you:
Use your legal business address or verified office (yes, virtual offices can work with the right setup)
Select "I deliver goods and services to my customers" to hide your address
Add your primary service areas (by city, region, or state)
Optimize your categories and description to include nationwide availability
Post updates that speak to both local and remote clients
Want to Show Up in Search Without Doing It All Yourself?
You don’t have to figure this out on your own.
Book the Google Business Profile Setup and I’ll do it for you:
We’ll review your business together
I’ll handle the full setup or fix your existing profile
You'll get recommendations tailored to how you serve clients
Delivery in 2–4 weeks
Book Your Google Business Profile Setup
Bottom Line:
Google isn’t dead, most businesses just aren’t using it right.
Whether you’re building in St. Louis, Kansas City, Atlanta, Detroit, Houston, or from your laptop, showing up when people search is still one of the fastest ways to bring in the right clients without running ads or chasing trends.
And it starts with your Google Business Profile.
