You don’t need 100k followers to get new clients. You need to show up where people are actually searching, and in 2025 that still means Google.

And I’m not talking about paid ads.

If you’re running a business in St. Louis, Kansas City, Atlanta, Philly, or a town nobody’s ever heard of, Google Business Profile (formerly Google My Business) is one of the most slept-on tools you could be using to grow your visibility without begging for attention on social media.