Google is where people go when they’re ready to buy, book, or figure out what’s next. If your business isn’t showing up when they search, you’re invisible.

The good news is you don’t need a huge budget to start building visibility. Free tools and small ad campaigns under $500 a month can still create real traction.

The key is using the right mix of strategies for your type of business, whether you’re running a storefront, selling products online, offering services virtually, or managing a hybrid setup.